We attended the OpenDay MarcoInvest to discuss the opportunities and challenges of AI in the corporate world. Explore the real-world use cases shared and why starting today is key.
A day dedicated to AI in business
It was a great pleasure to take part in the OpenDay MarcoInvest, dedicated to "Artificial Intelligence in Business: Opportunities and Challenges", held at the Marco Forum XXI building in Marco de Canaveses. The event was organised by MarcoInvest, with a solid agenda and, above all, a truly remarkable turnout, both in the quality of the questions and in the engagement during the panel debate and the energy in the room throughout the afternoon. It is this kind of audience that makes any presentation richer and more meaningful.
Practical AI use cases presented
We were pleased to present practical AI use cases in real business contexts, showing concretely how companies can start benefiting from these technologies today, without waiting for tomorrow:
- Automatic lead qualification and campaign personalisation
- Churn prediction and proactive customer retention
- Intelligent document processing: invoices, contracts and forms
- Initial CV screening and automatic matching between candidates and vacancies
- Predictive analysis of sales and order data
- Procurement automation and supplier management
- Chatbots and voice agents for 24/7 customer service (see how AI agents work in customer service)
The central message
AI is not optional, and starting, even imperfectly, is always more important than waiting for the right moment!
It was also a privilege to share the stage with Samuel Soares and José Luís Pereira, two excellent professionals with complementary and very relevant views on the present and future of AI in organisations.
Acknowledgements
A special thank you to the MarcoInvest team and the Municipality of Marco de Canaveses for the impeccable organisation, the hospitality and for creating a space where the local business ecosystem can grow, learn and connect. We would love to do it again!
Read also: How AI Is Transforming Portuguese SMEs, How to Implement AI in Your SME and AI Agents: Why Most Pilots Never Reach Production.
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